United Way by Colors was a Creative Campaign Proposal inspired by the symbolism of hands and watercolors. Our client was United Way and the purpose of the project was promoting the donations for people of low resources through a social media campaign.
Our inspiration for art direction was the watercolors because we wanted that our video was really colorful and silhouettes. All the video was a canvas where the paint appearing and disappear doing different forms. We made all the illustrations on photoshop and we use watercolor brushes to give our illustrations the texture that we wanted. All the image assets were created and organized on differents Photoshop layers and later animated on After Effect.